Sent Sep 24, 2021
It’s time to get started registering for 10DLC!
You are probably aware of the current movement by the wireless carriers to put all application SMS messaging into a “10DLC” ecosystem, with Brand and Campaign registration managed by the carrier-approve entity “The Campaign Registry.”
What is 10DLC?
10DLC (which stands for 10-digit long codes) is a framework the carriers state they are implementing for better insight into who is messaging their subscribers and what they are sending. All major carriers are participating, and their implementation varies, making a complex process even more complicated.
Under this 10DLC system, the carriers classify all SMS messaging from applications such as TextOut and others as "A2P" (application-to-peer) traffic. They are requiring organizations that want to send such messaging to register as a "Brand" and register their messaging campaigns. Please note that a “Campaign” in the 10DLC system is not what we typically think of as a political campaign or a text messaging campaign - it’s a "use case" or the type of texting you’ll be doing.
How to get started
As an authorized CSP with The Campaign Registry, TextOut staff will be collecting the necessary registration information and facilitating the onboarding process. This process may take a few weeks, depending upon the legal entity type.
For our non-profit and political clients
The Campaign Registry is now open for all 501(c) non-profit entities to register their Brands and Campaigns. They are ready for 527 entities (candidates, committees, and PACs) to register their Brands, but their Campaigns (this use case type is still marked "coming soon"). However, 527 entities must go through an additional vetting step with The Campaign Registry’s political vetting partner, Campaign Verify, so we encourage these entities to get started now.
Who is Campaign Verify?
Campaign Verify is a non-partisan, non-profit service for U.S. political campaigns, parties, and PACs to verify their identity. We are urging 527 entities to proceed now with Campaign Verify vetting. This vetting should only take 1-2 days if a verifiable email is available, but it will take longer if Campaign Verify must send your acceptance PIN code by postal mail.
The TextOut Team